Interactive Digital Communication: Using Augmented Reality in Business

Interactive Digital Communication: Using Augmented Reality in Business

 Della Bryant M.A. 

This presentation will introduce some of the ways you can use augmented reality in formal and informal business settings. As digital media becomes more prevalent in our everyday lives, learning to communicate effectively on a variety of platforms is necessary. Augmented reality provides an opportunity to engage with your audience in a way they will remember. Whether your audience is a campaign for your company's clients or your coworkers, interactive communication is a great way to effectively communicate complicated messages in an easily digestible format. 

• Discuss the reasons interactivity plays a crucial role in communication and how this changes depending on the scale of the audience.
• Defining “Extended Reality” which is the broad term for Virtual reality, Mixed Reality, and Augmented Reality.

• Introducing new methods of digital communication and how it can be integrated to create more interactive communication with your audience. Lens Studio, Spark AR, Adobe Aero, AR Business cards, and Oculus Quest are just a few of the more accessible forms of recent interactive mediums that feature augmented reality. 

• Setting a formal tone on a traditionally informal Platform.