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SUMMARY:Presentation by Lawrence Reid\, PMP\, CBAP\, CSM (Bedford\, Texas)
DESCRIPTION:Managing Customer Relationship Management (CRM) Selection &amp\
 ; Implementation Projects
 &nbsp\;
 Summary Description of Presentation:
 
 CRM solutions are complex and impact many departments throughout the or
 ganization and beyond. The tools and techniques used to manage these compl
 ex implementations and integrations are also continuing to evolve. Traditi
 onal waterfall and agile methodologies both have their place in the CRM li
 fecycle.
 The era of CRM began as a progression from just sales automatio
 n to encompass a more holistic view of the customer. In the early years\, 
 CRM was considered a novelty or luxury. Today\, CRM systems are as crucial
  to running a business as the company’s accounting system. In fact\, the
 y are tightly integrated to manage the products or services for sales\, pr
 icing\, inventory\, and customer credit. Customer support is no longer an 
 afterthought either. Now\, it is also built directly into the CRM as a par
 t of the customer life cycle.
 In the future\, the influence of social me
 dia will shape how companies use CRM systems. A.I. as augmented informatio
 n or artificial intelligence will continue to evolve and impact CRM implem
 entations and the way we manage them.
 &nbsp\;
 Learning Objectives:
 
 • Understand what a CRM is and why is it critical to organizational succ
 ess• Learn how to identify CRM stakeholders• Understand the roles of t
 he major stakeholders• Learn how to manage collaboration across stakehol
 der groups• Understand which metrics to use to measure success• Learn 
 how to apply mastery of these skills to other types of projects
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DTSTART:20210325T220000Z
DTEND:20210325T231500Z
DTSTAMP:20260406T213329Z
ORGANIZER;CN=PMI SC Midlands Chapter:MAILTO:development@pmi-midlands.org
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